全国2012年10月自考试卷00837旅游英语选读试题
全国2012年10月高等教育自学考试
旅游英语选读试题
课程代码：00837
I．Multiple choice：(1×15=15)
Directions：Beneath each of the following sentences，there are four choices marked A，B，C and D．Choose the one that best completes the sentence and blacken the corresponding letter A，B，C or D on the ANSWER SHEET．
1． Local people usually see tourism as a cultural and ______ factor．
A．business B．employment
C．communication D．physical
2． The purposes the brochure serves will dictate its design and ______．
A．appearance B．contents
C．programme D．format
3． Travel by ship did in fact ______ travel by train．
A．precede B．overtake
C．lay behind D．supper
4． The tourist is often satisfied with purchasing what he believes to be ______ example of typical local art．
A．a cultural B．a productive
C．an authentic D．an imitatiVe
5． The creation of income from tourism is closely bound up with ______．
A．good services B．satisfaction
C．extra services D．employment
6． On the other hand，the quality of the environment is ______ by tourist development itself which is promoted because of its economic importance．
A．threatened B．improved
C．helped D．dropped
7． The World Tourism Organization is an official ______ organization to the United Nations．
A．consumer B．consultative
C．communicative D．cooperative
8． The ______ of visitors accept staying in small guest houses living with local families in their homes．
A．medium B．minority
C．partial D．majority
9． Travel by air has become safe，comfortable，rapid and above all ______.
A．cheer B．interesting
C．cheap D．easy
10． No hotel can exist without the ______ of its guests．
A．informing B．service
C．invitation D．patronage
11． Consumers look at the environment and culture of the ______ they visit as a key part of the holiday experience．
A．destinations B．hotels
C．countries D．markets
12． Most travel principals sell their products to consumers through ______ of travel agents．
A．management B．market
C．booking D．medium
13． Caves have always been the ______ of China’s natural tourism resources．
A．interests B．highlights
C．profits D．wonders
14． As soon as people began to travel extensively by land and by water thousands of years ago， there was a demand for ______ resting places．
A．overnight B．comfortable
C．family D．clean
15． The removal of ______ to trade and travel will definitely enchance China’s position as a country for financial investment，international business，and business and leisure travel.
A．limitations B．pressures
C．barriers D．opposition
Ⅱ． Reading comprehension：(2×10=20)
Directions: Read the following passages．Make your propel choices and blacken the corresponding letter A，B，C or D on the ANSWER SHEET．
（1）
Many people say that“If one has not been to Mount Ali he will not realize what magic spell a steep towering mountain can cast on the beholder” and that “he will not be able to realize how beautiful and majestic the island of Taiwan is”．
One of the eight most famed beauty spots of Taiwan，Mount Ali is located near the centre of the island，facing the western peaks of Yu’Shan or Jade Mountain to the east and dominating over
the Jiayi-Tainan Plains to the west with the cities of Nantou and Aoqu to the north and the strategic Gaoxiong and Pingdong to the south．A lush，tree-clad mountain，now and then shrouded in mist and fog，it is a real enchanting experience to make one’s way up the mountain and experience the myriad changes in the scenery and the many exotic sights on the way．That is why so many sightseers would like to go holidaying there．
About the origin of the name Ali，there is this story in circulation：Once upon a time，the Gaoshan or High Mountain Tribe had a chieftain whose name was A-Ba-Li．While giving chase to a white deer one day, he arrived at this spot．But then all of a sudden the deer had vanished from sight while before him was unfolding a beautiful scene of luxuriant wooded hills．So he persuaded his tribe to come with him and，after overcoming many difficulties，turned the mountain into new hunting grounds．In memory of this chieftain，the mountain was later given the name Ali．
16． Mount Ali is probably named after______．
A．Gaoshan Tribe’s name B．the island of Taiwan
C．Gaoshan chieftain’s name D．Jade Mountain’s name
17． Mount Ali is often ______ in mist and fog．
A．separated B．enveloped
C．jammed D．covered
18． The beauty of Mount Ali can ______ the beauty of the island of Taiwan．
A．represent B．respond to
C．overtake D．show
19． People climbing up Mount Ali would experience ______changes in the scenery and the many exotic sights on the way．
A．mystical B．astonishing
C．a lot of D．countless
20． According to the story, at first the Gaoshan people were ______ to live on Mount Ali．
A．glad B．reluctant
C．pleased D．ready
（2）
There are four large and distinctive segments of tourism consumers that deserve special discussion，because of their sizes and importance to the industry．These segments are business and
professional travelers，vacation and leisure travelers，mature travelers and international travelers．Let’s take a brief look at the size，importance，and common characteristics of each of these segments．
Business travel is considered to be the backbone or “bread and butter” of the tourism industry，because business people are often required to travel as a part of their day-to-day activities．Since travel is a part of their jobs，the amount of money they spend on tourism services tends to stay fairly constant，and they are not as price-sensitive as vacation and leisure travelers．Therefore，the demand for business travel services is fairly inelastic．When demand does not significantly change with price fluctuations，it is said to be inelastic．In contrast，when demand changes substantially as price fluctuates，it is referred to as elastic．The demand for vacation and leisure travel and tourism services is elastic since it can be significantly influenced by changes in prices．
The prices travelers pay for airline tickets provide an excellent example highlighting differences between inelastic and elastic demands．When looking at air fares，you may have noticed the least expensive air fares are the ones booked the furthest in advance of the scheduled departure date．Since business people typically have to travel on short notice，they are willing to pay higher fares to obtain needed services．However，since leisure travel is elastic and these individuals can plan their trips in advance，they are attracted to lower air fares．How would the concepts of inelastic and elastic demand work for a downtown commercial hotel experiencing heavy demand from business travelers during the weekdays while attempting to fill the rooms with leisure travelers on the weekend?
As companies become more global in their activities，business travel should continue to grow． In fact，travel and the expenses related to travel are the third 1argest expense for corporations，right after labor and information-processing expenses．
21． Special attention must be paid to the ______ of the four large distinctive segments of tourism consumers．
A．tourism industry B．sizes and importance
C．vacation and leisure D．common characteristics
22． The people working in tourism industry have their______ from business travel.
A．large income B．bread and butter
C．jobs D．price fluctuations
23． Vacation and leisure travelers are sensitive to ______．
A．changes in travel B．significant influence
C．travel price D．tourism services
24．People usually pay ______ for needed services．
A．high fares B．higher fares
C．scheduled prices D．inelastic fares
25． The further in advance of the departure date the ______ is the air fares．
A．more elastic B．more inelastic
C．higher D．lower
Ⅲ．Cloze：(1×15=15)
Directions：Choose the best answer from the choices given to complete the passage and blacken the corresponding letter A，B，C or D on the ANSWER SHEET．
People travel for a lot of reasons．Some tourists go to see battlefields or religious shrines． 26 are looking for culture，or simply want to have their picture 27 in front of famous places．But most European tourists are looking for a sunny beach to lie 28 .
Northern Europeans are willing to pay a lot of money and 29 a lot of inconveniences for the sun because they have so little of it．Residents of cities like London，spend a lot of their winter in the dark 30 the days are so short，and much of the rest of the year in the rain．This is the reason the Mediterranean has always attracted them．Every summer，more than 25 million people travel to Mediterranean 31 and beaches for the same reason：sun!
The huge crowds mean lots of money for the economies of Mediterranean countries．Italy’s 30,000 hotels are 32 solid every summer．And 13 million people 33 out on French beaches，parks，and roadsides．Spain’s long sandy coastline attracts more people than anywhere 34 ．
But there are 35 that the area is getting more tourists than it can handle． The Mediterranean is already one of the most polluted 36 on earth．And with increased tourism， it’s getting worse．The French can’t figure out what to do with all the garbage 37 by campers around St．Tropez．
None of this，however，is spoiling anyone’s fun．Obviously, they don’t go there for clean water and solitude．They tolerate traffic 38 and seem to like crowded beaches．They don’t even mind the pollution．No matter 39 dirty the water is，the coastline still looks beautiful． And as long as the sun 40 ，it’s still better than sitting in the cold rain in London．
26．A．Anothers B．Some C．Others D．Rest
27．A．taken B．took C．take D．taking
28．A．in B．on C．over D．down
29．A．feed up with B．keep up with C．catch up with D．put up with
30．A．if B．whether C．because D．thus
31．A．resorts B．landscape C．serf D．serenity
32．A．served B．1ived C．busy D．booked
33．A．put B．go C．camp D．set
34． A．else B．too C．either D．also
35． A．sides B．sites C．sights D．signs
36． A．areas B．sea C．seas D．parts
37． A．produced B．left C．existed D．taken
38． A．jams B．crowds C．transportations D．problems
39． A．such a B．so C．however D．how
40． A．attends B．shines C．sets D．hangs
Ⅳ． Phrasal verbs：(1×10=10)
Directions：Fill in the blanks with the proper phrasal verbs given below. Make some changes if necessary．
41. Cruises can ______ three main categories depending on the duration of the trips.
42. The World Tourism Organization______ a regular survey of world tourism.
43. Study trips ______ often ______ part of tourism．
44. Quite a number of restaurants______ already______ an additional service charge ______ the bill．
45. Tourists may spend their 1eisure time ______ various sports or entertainments．
46. Sightseeing tours should______ tourists______ both an educational and cultural learning experience．
47. The two major tourism companies______ each other to sign the huge famous group．
48. The small island country amidst the Indian Ocean，______ heavily ______ its tourist trade．
49. Increasing numbers of hoteliers tend ______ pleasure ______ their business trips．
50．In the early nineteenth century，innkeepers ______ servants entrusted by his guests in Europe．
V． Phrase translation：(1×20=20)
Part one
Directions：Translate the following into Chinese．
51．fragile ecosystems
52． the adoption of the five-day-work week
53． volume of domestic travel by air
54． the north-south differences in latitudes
55． harmonize tourist policies among nations
56． modern man-made attraction
57． the huge increases in fuel costs
58． people like driving as a recreational experience
59． the sociocultural effects of tourism
60． on a case by case basis
Part Two
Directions: Translate the following into English.
61. 当好东道主
62. 保持经济稳定
63. 税收
64. 专项特色旅游
65. 人文旅游资源
66. 更为民主的精神
67. 高速火车
68. 宴会设施
69. 五千年文明
70. 旅行社的技巧和职能
Ⅵ． Passage translation: (10 × 2=20)
Directions: Translate the following passages into Chinese.
71. The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.
72. Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.
本自学考试真题下载：
旅游英语选读试题
课程代码：00837
I．Multiple choice：(1×15=15)
Directions：Beneath each of the following sentences，there are four choices marked A，B，C and D．Choose the one that best completes the sentence and blacken the corresponding letter A，B，C or D on the ANSWER SHEET．
1． Local people usually see tourism as a cultural and ______ factor．
A．business B．employment
C．communication D．physical
2． The purposes the brochure serves will dictate its design and ______．
A．appearance B．contents
C．programme D．format
3． Travel by ship did in fact ______ travel by train．
A．precede B．overtake
C．lay behind D．supper
4． The tourist is often satisfied with purchasing what he believes to be ______ example of typical local art．
A．a cultural B．a productive
C．an authentic D．an imitatiVe
5． The creation of income from tourism is closely bound up with ______．
A．good services B．satisfaction
C．extra services D．employment
6． On the other hand，the quality of the environment is ______ by tourist development itself which is promoted because of its economic importance．
A．threatened B．improved
C．helped D．dropped
7． The World Tourism Organization is an official ______ organization to the United Nations．
A．consumer B．consultative
C．communicative D．cooperative
8． The ______ of visitors accept staying in small guest houses living with local families in their homes．
A．medium B．minority
C．partial D．majority
9． Travel by air has become safe，comfortable，rapid and above all ______.
A．cheer B．interesting
C．cheap D．easy
10． No hotel can exist without the ______ of its guests．
A．informing B．service
C．invitation D．patronage
11． Consumers look at the environment and culture of the ______ they visit as a key part of the holiday experience．
A．destinations B．hotels
C．countries D．markets
12． Most travel principals sell their products to consumers through ______ of travel agents．
A．management B．market
C．booking D．medium
13． Caves have always been the ______ of China’s natural tourism resources．
A．interests B．highlights
C．profits D．wonders
14． As soon as people began to travel extensively by land and by water thousands of years ago， there was a demand for ______ resting places．
A．overnight B．comfortable
C．family D．clean
15． The removal of ______ to trade and travel will definitely enchance China’s position as a country for financial investment，international business，and business and leisure travel.
A．limitations B．pressures
C．barriers D．opposition
Ⅱ． Reading comprehension：(2×10=20)
Directions: Read the following passages．Make your propel choices and blacken the corresponding letter A，B，C or D on the ANSWER SHEET．
（1）
Many people say that“If one has not been to Mount Ali he will not realize what magic spell a steep towering mountain can cast on the beholder” and that “he will not be able to realize how beautiful and majestic the island of Taiwan is”．
One of the eight most famed beauty spots of Taiwan，Mount Ali is located near the centre of the island，facing the western peaks of Yu’Shan or Jade Mountain to the east and dominating over
the Jiayi-Tainan Plains to the west with the cities of Nantou and Aoqu to the north and the strategic Gaoxiong and Pingdong to the south．A lush，tree-clad mountain，now and then shrouded in mist and fog，it is a real enchanting experience to make one’s way up the mountain and experience the myriad changes in the scenery and the many exotic sights on the way．That is why so many sightseers would like to go holidaying there．
About the origin of the name Ali，there is this story in circulation：Once upon a time，the Gaoshan or High Mountain Tribe had a chieftain whose name was A-Ba-Li．While giving chase to a white deer one day, he arrived at this spot．But then all of a sudden the deer had vanished from sight while before him was unfolding a beautiful scene of luxuriant wooded hills．So he persuaded his tribe to come with him and，after overcoming many difficulties，turned the mountain into new hunting grounds．In memory of this chieftain，the mountain was later given the name Ali．
16． Mount Ali is probably named after______．
A．Gaoshan Tribe’s name B．the island of Taiwan
C．Gaoshan chieftain’s name D．Jade Mountain’s name
17． Mount Ali is often ______ in mist and fog．
A．separated B．enveloped
C．jammed D．covered
18． The beauty of Mount Ali can ______ the beauty of the island of Taiwan．
A．represent B．respond to
C．overtake D．show
19． People climbing up Mount Ali would experience ______changes in the scenery and the many exotic sights on the way．
A．mystical B．astonishing
C．a lot of D．countless
20． According to the story, at first the Gaoshan people were ______ to live on Mount Ali．
A．glad B．reluctant
C．pleased D．ready
（2）
There are four large and distinctive segments of tourism consumers that deserve special discussion，because of their sizes and importance to the industry．These segments are business and
professional travelers，vacation and leisure travelers，mature travelers and international travelers．Let’s take a brief look at the size，importance，and common characteristics of each of these segments．
Business travel is considered to be the backbone or “bread and butter” of the tourism industry，because business people are often required to travel as a part of their day-to-day activities．Since travel is a part of their jobs，the amount of money they spend on tourism services tends to stay fairly constant，and they are not as price-sensitive as vacation and leisure travelers．Therefore，the demand for business travel services is fairly inelastic．When demand does not significantly change with price fluctuations，it is said to be inelastic．In contrast，when demand changes substantially as price fluctuates，it is referred to as elastic．The demand for vacation and leisure travel and tourism services is elastic since it can be significantly influenced by changes in prices．
The prices travelers pay for airline tickets provide an excellent example highlighting differences between inelastic and elastic demands．When looking at air fares，you may have noticed the least expensive air fares are the ones booked the furthest in advance of the scheduled departure date．Since business people typically have to travel on short notice，they are willing to pay higher fares to obtain needed services．However，since leisure travel is elastic and these individuals can plan their trips in advance，they are attracted to lower air fares．How would the concepts of inelastic and elastic demand work for a downtown commercial hotel experiencing heavy demand from business travelers during the weekdays while attempting to fill the rooms with leisure travelers on the weekend?
As companies become more global in their activities，business travel should continue to grow． In fact，travel and the expenses related to travel are the third 1argest expense for corporations，right after labor and information-processing expenses．
21． Special attention must be paid to the ______ of the four large distinctive segments of tourism consumers．
A．tourism industry B．sizes and importance
C．vacation and leisure D．common characteristics
22． The people working in tourism industry have their______ from business travel.
A．large income B．bread and butter
C．jobs D．price fluctuations
23． Vacation and leisure travelers are sensitive to ______．
A．changes in travel B．significant influence
C．travel price D．tourism services
24．People usually pay ______ for needed services．
A．high fares B．higher fares
C．scheduled prices D．inelastic fares
25． The further in advance of the departure date the ______ is the air fares．
A．more elastic B．more inelastic
C．higher D．lower
Ⅲ．Cloze：(1×15=15)
Directions：Choose the best answer from the choices given to complete the passage and blacken the corresponding letter A，B，C or D on the ANSWER SHEET．
People travel for a lot of reasons．Some tourists go to see battlefields or religious shrines． 26 are looking for culture，or simply want to have their picture 27 in front of famous places．But most European tourists are looking for a sunny beach to lie 28 .
Northern Europeans are willing to pay a lot of money and 29 a lot of inconveniences for the sun because they have so little of it．Residents of cities like London，spend a lot of their winter in the dark 30 the days are so short，and much of the rest of the year in the rain．This is the reason the Mediterranean has always attracted them．Every summer，more than 25 million people travel to Mediterranean 31 and beaches for the same reason：sun!
The huge crowds mean lots of money for the economies of Mediterranean countries．Italy’s 30,000 hotels are 32 solid every summer．And 13 million people 33 out on French beaches，parks，and roadsides．Spain’s long sandy coastline attracts more people than anywhere 34 ．
But there are 35 that the area is getting more tourists than it can handle． The Mediterranean is already one of the most polluted 36 on earth．And with increased tourism， it’s getting worse．The French can’t figure out what to do with all the garbage 37 by campers around St．Tropez．
None of this，however，is spoiling anyone’s fun．Obviously, they don’t go there for clean water and solitude．They tolerate traffic 38 and seem to like crowded beaches．They don’t even mind the pollution．No matter 39 dirty the water is，the coastline still looks beautiful． And as long as the sun 40 ，it’s still better than sitting in the cold rain in London．
26．A．Anothers B．Some C．Others D．Rest
27．A．taken B．took C．take D．taking
28．A．in B．on C．over D．down
29．A．feed up with B．keep up with C．catch up with D．put up with
30．A．if B．whether C．because D．thus
31．A．resorts B．landscape C．serf D．serenity
32．A．served B．1ived C．busy D．booked
33．A．put B．go C．camp D．set
34． A．else B．too C．either D．also
35． A．sides B．sites C．sights D．signs
36． A．areas B．sea C．seas D．parts
37． A．produced B．left C．existed D．taken
38． A．jams B．crowds C．transportations D．problems
39． A．such a B．so C．however D．how
40． A．attends B．shines C．sets D．hangs
Ⅳ． Phrasal verbs：(1×10=10)
Directions：Fill in the blanks with the proper phrasal verbs given below. Make some changes if necessary．
|
carry out engage in combine with put on consider as provide with depend on regard as divide into vie with |
42. The World Tourism Organization______ a regular survey of world tourism.
43. Study trips ______ often ______ part of tourism．
44. Quite a number of restaurants______ already______ an additional service charge ______ the bill．
45. Tourists may spend their 1eisure time ______ various sports or entertainments．
46. Sightseeing tours should______ tourists______ both an educational and cultural learning experience．
47. The two major tourism companies______ each other to sign the huge famous group．
48. The small island country amidst the Indian Ocean，______ heavily ______ its tourist trade．
49. Increasing numbers of hoteliers tend ______ pleasure ______ their business trips．
50．In the early nineteenth century，innkeepers ______ servants entrusted by his guests in Europe．
V． Phrase translation：(1×20=20)
Part one
Directions：Translate the following into Chinese．
51．fragile ecosystems
52． the adoption of the five-day-work week
53． volume of domestic travel by air
54． the north-south differences in latitudes
55． harmonize tourist policies among nations
56． modern man-made attraction
57． the huge increases in fuel costs
58． people like driving as a recreational experience
59． the sociocultural effects of tourism
60． on a case by case basis
Part Two
Directions: Translate the following into English.
61. 当好东道主
62. 保持经济稳定
63. 税收
64. 专项特色旅游
65. 人文旅游资源
66. 更为民主的精神
67. 高速火车
68. 宴会设施
69. 五千年文明
70. 旅行社的技巧和职能
Ⅵ． Passage translation: (10 × 2=20)
Directions: Translate the following passages into Chinese.
71. The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.
72. Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.
本自学考试真题下载：
 |
全国2012年10月自考试卷00837旅游英语选读试题 |